Dental & Orthodontic Targeting

Dental and Orthodontic Targeting Solutions 

Dental and Orthodontics are both focused on helping individuals with their oral health. Dentistry focuses on teeth, gums, nerves and jaw whereby Orthodontics specialises on teeth and jaw alignment and overbites and fixing these.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. Across our managed publishers, we see a significant number of Dental and Orthodontic related searches each month. This provides a unique opportunity to advertise products and services to individuals who are in market for a new service provider or product to assist them.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals wanting Dental and Orthodontic services or products

We offer the ability to either advertise on pages next to articles about Dental and Orthodontics or to people who have looked at Dental and Orthodontic related articles or blogs in the past. We know that people looking at content related to Dental and Orthodontic care either have or suspect they may be have an Oral Health condition or need a check up or wish their teeth looked different. They are also most probably about to research local Dentists and Orthodontists and contact them to make an appointment. This is an ideal time for Direct to Consumer Advertising (DTC) for products or services that help individuals with their Oral health.

Dental and Orthodontics Targeting Solutions

Realtime Dental and Orthodontics Targeting
Our Realtime Dental and Orthodontics Targeting option allows an advertiser to run their advertising next to webpages that discuss Dental health, so the researcher can read the content whilst a relevant ad is displayed. This is the ultimate solution for advertising Oral Health treatments and products. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Dental and Orthodontics Audience Targeting
Our Dental and Orthodontics Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Dental and Orthodontics related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Dental and Orthodontics Searches
We see a large number of Dental and Orthodontics related searches each month and have a wide range of Oral health content across our managed publishers. The top twenty searches we see related to Dental and Orthodontics are;