Skateboarding Targeting

Skateboarding Targeting Solutions 

Skateboarding, an action sport, started in California in the 1950s as a way for surfers to experience the thrill of surfing on land. Riders balance on a wooden board with wheels, propelling themselves by pushing off the ground while performing various tricks. Skaters practice in different environments like urban streets or skate parks designed with ramps and obstacles. Initially a subculture, skateboarding has gained mainstream popularity, influencing fashion, music, and art. Its inclusion in the 2020 Olympics solidified its place as a recognized competitive sport.

Why Do People Like to Skateboard?

Learning to skateboard requires persistence and resilience. Beginners often experience falls and scrapes as they develop their skills, but the sense of accomplishment from landing a new trick or navigating a challenging obstacle keeps many enthusiasts coming back for more.

There’s a community element to it, as well. This is particularly true in local skate scenes, where skaters often form tight-knit groups, sharing tips, encouraging each other, and organizing informal competitions. Skate parks are social hubs for friendships and provide a sense of belonging to people of all ages, but especially teenagers.

For many, skateboarding is also a form of self-expression. Skaters develop their own unique style, both in how they ride and in their fashion choices. That creates an entire market of skate-inspired clothing, shoes, and accessories.

Who Participates in Skateboarding?

Traditionally, skateboarding was male-dominated, but this is changing. While men and boys still make up the majority, the presence of female skaters is growing, with increased visibility in competitions, media, and sponsorships.

Skateboarding attracts a diverse age range. It’s popular among children and teenagers who are drawn to its edgy, rebellious nature, but many adults also participate, either continuing from their youth or starting later. Some parents even join their kids, making it a family activity.

Skateboarding can become a lifelong passion. Professional skaters build careers through global competitions, media appearances, and sponsorships. The skateboarding industry, including board manufacturing, skate shops, and media, offers various career opportunities beyond just skating.

Types of Skateboarding and Skateboards

Skateboarding, inspired by surfing, has diversified into various styles, each with unique skills and equipment.

• Street Skating: This is perhaps the most common form, involving tricks performed on urban obstacles like stairs, handrails, and ledges. Street skaters typically use boards with a symmetrical shape and medium-width wheels for versatility.
• Vert Skating: This style, short for vertical, focuses on riding steep ramps or bowl-like structures. Vert skaters use wider boards for better stability and perform aerial tricks. It gained fame through skaters like Tony Hawk.
• Park Skating: Practiced in specialized skate parks, this style blends elements of street and vert skating. These parks feature a mix of obstacles, allowing for a wide range of tricks and lines.
• Longboarding: Using longer, more stable boards, longboarding focuses on cruising and downhill racing. It’s popular for transportation and as a more relaxed alternative to traditional skateboarding.
• Freestyle: An older form of skateboarding that involves performing technical flat ground tricks. While less common today, it has influenced modern street skating.

Skateboarding Targeting Solutions

Realtime Skateboarding Targeting

Our Realtime Skateboarding Targeting option allows an advertiser to run their advertising next to Skateboarding webpages as the researcher looks at the page. This is the ultimate solution for advertising Skateboarding equipment and training services. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply, and via a Media Plan via Managed Services.

Popular Skateboarding Searches
There are thousands of Skateboarding searches each month. The top twenty searches related to Skateboarding include;