Cybersickness Targeting

Cybersickness Targeting Solutions

Cybersickness refers to a condition that is similar to motion sickness but is induced by exposure to virtual environments or certain digital content. It can occur during or after interacting with digital screens, virtual reality (VR) headsets, or augmented reality (AR) systems. The symptoms include dizziness, nausea, headaches, disorientation, and eye strain.

The condition arises from a disconnect between what the eyes see and what the body feels, especially when visual inputs suggest motion that isn’t matched by corresponding physical movement. This sensory conflict confuses the brain, leading to the symptoms of Cybersickness.

Effective strategies to mitigate Cybersickness include limiting time spent in virtual environments, ensuring a well-lit room when using screens or VR devices, taking regular breaks, and using settings in VR applications that reduce motion intensity or increase user control over movement.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms, and the likelihood of recurrence are just some of the frequently searched terms. There is a large amount of content and searches online about Cybersickness. These websites provide a unique opportunity to advertise new treatments, alternative therapies, and products to assist individuals experiencing Cybersickness.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time.

Reach Individuals with Cybersickness
We offer the ability to advertise on pages next to articles about Cybersickness. We know that people looking at content related to Cybersickness either suspect they or someone they know has it. They are also most probably about to go out to discuss their Cybersickness symptoms with their doctor and be provided with information about treatment or management options. This is an ideal time for Direct to Consumer Advertising (DTC) for Cybersickness.

Cybersickness Targeting Solutions

Realtime Cybersickness Health Targeting
Our Realtime Cybersickness Targeting option allows an advertiser to run their advertising next to Cybersickness webpages as the researcher looks at the page. This is the ultimate solution for advertising Cybersickness treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply, and via a Media Plan via Managed Services.

Popular Cybersickness Searches
There are thousands of Cybersickness searches each month. The top twenty searches related to Cybersickness include;