English Language Targeting

English Language Targeting

English advertising refers to marketing efforts that target English Speaking populations of consumers. Advertising to English speaking audiences and targeting ads appropriately requires a couple of guidelines.

But is it worthwhile for the health and fitness industry to advertise to such a large linguistic group (i.e., English speakers)? There may be more to the English language “niche” than you realize.

English Language in Digital Advertising

There is a massive volume of English speaking people, nations, countries, and groups in the world. In the United States alone, there is a substantial population of people that are English-speaking consumers.

Top Global English-Speaking Populations

1. United States – more than 225M speakers.
2. India – 125M speakers.
3. Pakistan – 94.3M speakers.
4. Nigeria – 79.9M speakers.
5. United Kingdom – 59.6M speakers.
6. Philippines – 37.5M speakers.
7. Canada – 28.36M speakers.

United States English-Speaking Populations

1. California – the most populous state with English speakers.
2. Texas – the second most populous state with English speakers.
3. Florida – the third most populous state with English speakers.
4. New York – the fourth most populous state with English speakers.
5. Pennsylvania – the fifth most populous state with English speakers.
6. Illinois – the sixth most populous state with English speakers.
7. Ohio – the seventh most populous state with English speakers.

English Targeting in our Ad Server

There are two key considerations to bear in mind while advertising to English-speaking consumers:

• Target users of computers and mobile devices who have “English Language” selected
• Target people who are looking at website content that is in English

Combining these two targeting strategies will increase the audience you can reach. When it comes to the latter, in the context of health and fitness marketing, you’ll want to target customers who are looking at English language content related to health and fitness.

English Language Targeting with HealthyAds

At Healthy Ads, we offer English Language Targeting in our Ad Server for both Managed services and Programmatic Advertisers. Reaching English-speaking enthusiasts of health and fitness is now simpler than ever due to the recent surge of English-language health and fitness content. This provides an excellent opportunity for health and fitness companies to market their products online through Programmatic Advertising. And Healthy Ads is the best advertising platform for this. When and wherever English-speaking health and fitness enthusiasts are looking for your products, we’ll help you reach them swiftly and effectively. One of the most efficient targeting methods we use is real-time English language targeting, which enables marketers to show ads on English-language health and fitness pages when visitors are actively interacting with the page.