STD Targeting

Sexually Transmitted Disease Targeting Solutions 

Sexually transmitted diseases (STDs) or sexually transmitted infections (STIs) are mostly acquired through sexual contact and sometimes can be contracted through childbirth, sharing needles or blood transfusions. The organisms (bacteria, viruses or parasites) that cause sexually transmitted diseases may pass from person to person in blood, semen, or vaginal fluids. STDs can have a range of symptoms and some STDs have no symptoms. Signs and symptoms that might indicate an STD are vaginal discharge, a rash, painful or burning urination, sores on genitals, abdominal pain or fever. Treatment options can vary from antibiotics to antivirals however some STDs eg HIV can only be managed and not cured.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach individuals who suspect or have a sexually transmitted disease (STD).

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time.

Reach Individuals with STDs  
We offer the ability to advertise on pages next to articles about STDs. We know that people looking at content related to STDs either have or suspect they have them. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat STDs.

STD Targeting Solutions

Realtime STD Health Targeting
Our Realtime STD Targeting option allows an advertiser to run their advertising next to STD webpages as the researcher looks at the page. This is the ultimate solution for advertising STD treatment options or prevention’s. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Popular STD Searches
We see a wide range of STD searches each month. The top twenty searches related to STD’s include;