Breastfeeding Targeting

Breastfeeding Targeting Solutions 

Breastfeeding, also known as nursing, is the process of feeding a baby with breast milk directly from the mother’s breast. It provides essential nutrients, antibodies, and bonding time between mother and baby. The World Health Organization (WHO) recommends exclusive breastfeeding for the first six months, followed by continued breastfeeding along with solid foods for up to two years or beyond.

Breastfeeding offers numerous benefits, including boosting the baby’s immune system, promoting healthy growth, and reducing the risk of infections and illnesses. For mothers, it aids postpartum recovery, lowers the risk of breast and ovarian cancers, and fosters emotional connection with the baby.

To support successful breastfeeding, several products can be helpful:

• Nursing Bras – Provide easy access and comfort.
• Breast Pump – Helps express milk for storage or when direct feeding isn’t possible.
• Breast Milk Storage Bags or Bottles – Essential for keeping expressed milk fresh.
• Nursing Pillows – Improve comfort and positioning during feedings.
• Lanolin Cream – Soothes sore or cracked nipples.
• Nursing Covers – Offer privacy for feeding in public.

Not all mothers are able to breastfeed, and some choose not to—and that’s completely okay. Whether breastfed or bottle-fed, what matters most is that babies are nourished, loved, and thriving.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This Breastfeeding advertising is ideal for companies selling Nursing bras, breast pumps, nipple shields, nursing covers, breast milk storage bags and other products designed for breastfeeding mothers.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time.

Reach Mothers who are Breastfeeding     
We offer the ability to advertise on pages next to articles or websites about Breastfeeding. We know that people looking at content related to Breastfeeding either would like to learn more about it or have a problem or question regarding it. Individuals frequently research online prior to discussing their symptoms with their Doctor to get treatment options or prior to visiting a pharmacy to look at over the counter products to make breastfeeding easier. This is an ideal time for Direct to Consumer Advertising (DTC) for Breastfeeding products.

Breastfeeding Targeting Solutions

Realtime Breastfeeding Targeting
Our Realtime Breastfeeding Targeting option allows an advertiser to run their advertising next to Breastfeeding webpages as the researcher looks at the page. This is the ultimate solution for advertising Breastfeeding treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Popular Breastfeeding Searches
There are a large number of Breastfeeding related searches each month. The top twenty searches we see related to Breastfeeding are;