What is MightyHive?
MightyHive is Programmatic Solutions Partner for Brand Advertisers, Advertising Agencies, Indpendant Trading Desks and Agency Trading Desks. MightyHive is headquartered in San Francisco with offices in New York, London, Singapore and Sydney.
As a Google Marketing Platform Partner, MightyHive provides Programmatic Media Buying via Google’s DoubleClick Bid Manager as their primary Demand Side Platforms (DSPs). MightyHive offers their clients our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via DoubleClick Bid Manager.
Apart from outsourced Programmatic Media Buying, MightyHive encourages their clients to build data-driven organizations that drive results through programmatic insourcing, full-service management, and strategic advisory services.
MightyHive Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Healthy Ads. MediaMath has pre negotiated with Healthy Ads to have Programmatic Deals in their Curated Marketplace. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
MightyHive First Party Data
MightyHive clients can access Healthy Ads First Party Data via DoubleClick Bid Manager. Contact Us for our Full Taxonomy of our First Party Segments in DBM.
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.
