What is DoubleClick Bid Manager?
DoubleClick Bid Manager (DBM) is Google’s Demand Side Platform (DSP).
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use DoubleClick Bid Manager as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via DoubleClick Bid Manager.
DoubleClick Bid Manager Private Marketplace Deals / PMPs
Many Programmatic use Deals to buy inventory across Healthy Ads. We offer the ability buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
DoubleClick Bid Manager First Party Data
Healthy Ads First Party Data is available through DoubleClick Bid Manager. Contact Us for our Full Taxonomy of our First Party Segments in DoubleClick Bid Manager.
DoubleClick Bid Manager Affinity Audiences
Please Note, Programmatic Buyers who use Affinity Audiences in their DBM Campaigns, will be unable use them across our inventory, as Affinity Audiences only work across Google managed Adx Inventory.
DoubleClick Bid Manager Reporting
Programmatic Advertisers that use DoubleClick Bid Manager and have their account mapped through to Appnexus (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.
