Curated Deals provide Programmatic Buyers Unparalleled Scale
Since 2008, the requirements from advertisers and programmatic buyers has changed significantly, especially under the realm of Programmatic Advertising.
For some Programmatic Buyers, the challenge of buying with Deals or PMPs (particularly with buyers using their own first party data or any sort of narrow type targeting) is how do scale programmatic Deals consistently in line with performance KPIs.
Healthy Ads now offers a scalable solution we’ve branded Curated Deals. Curated Deals slightly differ from our managed Supply Deals which are typically setup in Appnexus. Curated Deals are totally bespoke and Brand Safe.
Curated Deals can include our Managed Supply of Publishers as well as some of the largest Health Publishers in the world we’ve relationships with. Our experienced Publisher Team has curated and incorporated top Comscore Health & Fitness Websites providing unique opportunities.
We can also take a brief and create a unique domain list for your campaign.
We offer a combination of Display, Video, Mobile web and mobile app across the Health Vertical. In addition, we layer over own unique data sets, to pinpoint your target audience. All you do is add the Deal ID we create into your stack and that’s it. All your business rules exist and is seamless from the buy side.
Features of Curated Deals
- Totally Bespoke & Scalable
- Use your own DSP
- Viewability Targeting (Set the Integer)
- Deals with No Floor Price (run both Lower Funnel and Upper Funnel campaigns)
- Domain Targeting / Page Targeting
- 1st Party Data or 3rd Party Data
- Create unique Supply Paths for Clients
- Details Deal Insights for Debugging
- Reduce the number of Vendors / Deals
Supported DSPs in Curated Deals
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.
