What is The Amazon Advertising Platform?
The Amazon Advertising Platform is a demand side platform (DSP) that enables advertisers to programmatically reach Amazon and Advertiser audiences on Amazon sites and across the web, and on devices.
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Amazon Advertising Platform as their primary DSP can access our inventory via both our Appnexus SSP integration and via Header Bidding with Amazon’s Server 2 Server Adapter.
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.