What is AdRoll?
AdRoll is primarily a global self-service online marketing platform that is best known for remarketing and retargeting and is headquartered in San Francisco, USA.
For Brand Advertisers and Advertising Agencies that use AdRoll can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
AdRoll is one of our largest integrated advertising and retargeting partners, both in volume and breath ie the number of brands run by them across our inventory. Adroll offers brand advertisers access users across any device, app, or browser, with access to more than 500 ad exchanges, including native inventory like Google, Instagram, Facebook, and Twitter.
Depending on the SSP integration, we support the following Media Types: Display, Mobile and Native. We support both Deals and Open Exchange buying via AdRoll.
AdRoll Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Healthy Ads. AdRoll has pre negotiated with Healthy Ads to have Programmatic Deals. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
AdRoll Pricing
We run a 2nd Price Auction with AdRoll. AdRoll Pricing varies, dependent on numerous factors such as Ad Size, Location, Device, Cookie Age and User Recency to name a few. When determining your target AdRoll Pricing, do your research to understand what your Max Bid should be.
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.
