Programmatic Advertising

Let Our Team manage your Programmatic Campaigns

Since 2008, we’ve offered our Programmatic Managed Services to Brands and their Advertising Agencies. Our team have both the Strategic and Tactical experience, as well as the global footprint of ad operations to ensure success.

Setup Deal IDs to target High Quality Inventory

Private Marketplace Deals are typically “Invite Only” or Exclusive Programmatic Advertising Auctions that give the buyer priority or preferred access in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing. Deals generally consist of predetermined High Quality Inventory or specific Audience Segments.

PMPs powered by Data Science & Machine Learning

Smart Deals are a type of PMP that are built using Data Science and Machine Learning within the Appnexus Ad Server, set using specific campaign KPIs in real-time. In the past we’ve used historical data to surface impressions into a Deal, now using Smart Deals it happens automatically in the Ad Server.

Programmatic Guaranteed – Reserving High Quality Inventory. 

Healthy Ads offers buyers the ability lock-in Programmatic Guaranteed on a one-to-one basis with Higher Priority than regular PMPs or Deal IDs.

A Programamtic Open Exchange Marketplace 

Healthy Ads offers an Open Exchange Marketplace (via Appnexus Member ID 1792) allowing programmatic buyers direct access to our inventory via Open Auction which runs behind our PMPs / Deal IDs. Our Open Exchange in Appnexus is pricing model is a 2nd Price Auction.

Buying Viewability with Confidence

For Advertisers that prioritize Viewability metrics as a core KPI for campaigns, Healthy Ads offers two Viewability solutions. Both Viewability options are executed by Private Marketplace Deals and depending on your requirements, we offer both MRC Viewability Standard and GroupM Viewability Standard.

Comprehensive Yet Simple Programmatic Reports

Healthy Ads Programmatic Reports solution is simple. We provide on a monthly basis Programmatic Buyers and Brands Trading programmatically, complete transparency from a Sell Side perspective. We also provide Media Traders our detailed Deals Report.

An easy to understand Programmatic Glossary

Confused and struggling with all the Programmatic Advertising terms, programmatic definitions and all programmatic acronyms that are used every day? Our Programmatic Glossary  is a comprehensive List of Programmatic Advertising Terms, Definitions and Acronyms.