970×250 / Billboard Ad Unit
970×250
The 970×250 Billboard Ad Unit is an immersive ad unit that is positioned in a prominent, highly-visible placement within publisher’s page.
The 970×250 Billboard ad unit is a high-impact, IAB-standard ad format designed to offer maximum engagement and visibility. Known as a Billboard ad unit, it typically functions as a Pushdown ad, with dimensions of 970 pixels wide by 250 pixels tall. This ad unit is strategically placed across the top of a website when it first loads, pushing down the content to capture immediate attention. One key feature is its closeability via a “Close X” button, ensuring it does not become intrusive. However, it’s important to note that this ad unit is not suitable for mobile devices, making it ideal for desktop and larger screens.
It is typically placed at the top of a publisher’s website either above the content or within the header itself. Because it’s usually “Above the Fold” on many websites the 970×250 Billboard performs extremely well for branding campaigns, especially when high viewability is essential. From a branding perspective, the 970×250 is considered by most advertisers as a strong performing ad unit, and is used on nearly every campaign run on Healthy Ads.
Across Healthy Ads, the 970×250 Ad Unit is popular on large healthy websites and blogs.
Features of the 970×250 Ad Unit;
- Commonly placed Above the Fold
- Typically High Viewability
- Consistent Results for Advertisers
- Can be run as an expandable unit or standard unit
- Ideal for all types of Rich Media
- Approved IAB Ad Unit
Benefits and Best Practices
The 970×250 Billboard ad unit offers numerous benefits, including high visibility and the ability to capture attention effectively. To harness its full potential, it’s crucial to follow best practices. Start by using high-quality images and videos to create visually appealing ads. Optimize the ad unit for all devices to ensure a seamless user experience. Testing different layouts can also help identify the most effective design. Additionally, ensure that the ad unit is implemented correctly, with a clear and concise message that resonates with your audience. Avoid making the ad too intrusive or annoying, as this can detract from its effectiveness.
Designing Effective Billboard Ads
Creating effective 970×250 Billboard ads requires meticulous planning and attention to detail. The goal is to design ads that are visually appealing and engaging, capturing attention while clearly communicating the brand’s message. High-quality images and videos are essential, as they enhance the visual appeal of the ad. Clear and concise messaging ensures that the audience quickly understands the ad’s intent. Incorporating interactive elements can further engage users, encouraging them to interact with the ad. It’s also important to optimize the ad unit for all devices, ensuring it looks great and functions well across different screen sizes. Avoid clutter and overwhelming designs to maintain a clean and professional appearance.
Don’t have a 970×250 Ad Creative ?
Healthy Ads can take your existing creative assets and develop 970×250 ad units for your campaign using your brand standards quickly and cost effectively.
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