HCP

HCP is an abbreviation for “Health Care Personnel” This term refers to all persons that serve in healthcare settings, both paid and unpaid, that are able to be directly or indirectly exposed to patients and infection materials. These materials include body substances (such as blood, tissue, bodily fluids, etc.), contaminated medical devices, medical supplies, equipment, contaminated surfaces, or contaminated air. HCPs can include a wide range of individual titles, including:

  • Emergency medical service personnel
  • Nurses
  • Nursing assistants
  • Physicians
  • Technicians
  • Therapists
  • Phlebotomists
  • Pharmacists
  • Students and trainees
  • Contractual staff not employed by the health care facility
  • Non-medical professionals such as clerical, dietary, environmental services, laundry, security, maintenance, engineering and facilities management, administrative, billing, and volunteer personnel

HPC does not currently include dentists, autopsy professionals, and laboratory personnel. These entities have their own recommendations for occupational infection prevention and control (IPC) services. The entities that are considered healthcare personnel are determined by the U.S. Department of Health and Human Services.

What is an HCP?

An HCP, or Healthcare Compliance Professional, is a designation that signifies expertise in navigating the intricate landscape of healthcare compliance. These professionals are equipped with the knowledge and skills necessary to ensure that healthcare organizations operate in strict accordance with relevant laws, regulations, and industry standards. By earning the HCP designation, individuals demonstrate their commitment to upholding the highest standards of healthcare compliance, thereby supporting the delivery of high-quality patient care.

Because of the nature of the environment and work that HCPs do, it is often required for them to have regular vaccinations. Achieving high vaccination rates amount healthcare personnel is vital in saving lives, reducing the burden of disease on healthcare facilities, and reducing healthcare costs and overhead. Vaccination recommendations apply to all HCPs that work in hospitals, long-term and short-term care facilities, urgent care facilities, emergency care facilities, home healthcare settings, dialysis centers, surgery centers, senior housing and senior care communities, laboratories, physician’s offices, outpatient clinics, rehabilitation centers, and health departments.

Benefits of HCP Designation

The HCP designation offers numerous benefits to healthcare professionals and their organizations. Some of the key advantages include:

  • Enhanced Knowledge and Skills: HCPs gain a deep understanding of healthcare compliance, enabling them to identify and mitigate potential risks and ensure regulatory adherence.
  • Improved Job Prospects: The HCP designation is recognized as a mark of excellence in the field, opening doors to career advancement opportunities.
  • Increased Confidence and Credibility: HCPs are equipped to provide expert guidance and support to their organizations, boosting their professional credibility.
  • Networking Opportunities: HCPs have access to a network of peers and partners, facilitating connections and collaboration to drive best practices in healthcare compliance.
  • Professional Development: The designation offers opportunities for continuing education, ensuring that HCPs stay up-to-date with the latest developments in healthcare compliance.


« Back to Programmatic Glossary Index

Health Targeting Categories

Discover a wide range of Health Targeting Categories based on Contextual Targeting for your next Advertising Campaign or Programmatic Deals. Explore our offerings in Medical Conditions, Healthy Lifestyle, Chronic Diseases, Infections, Sports, and General Health to reach your desired audience at scale effectively.

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.