What is CPV ?

CPV (or Cost Per View)  is programmatic bidding method to buy video impressions, meaning the advertiser will only pay for video impressions (VAST or VPAID) when the impression is actually viewed. Compared this to Cost Per Mille (CPM) where the advertiser pays for impressions regardless if they are viewed or not.

CPV is not supported by every Demand Side Platform or Supply Side Platform. Where there is no support for CPV it is usually provided via reporting as the actual Cost Per View, sometimes represented as CPV or eCPV (effective Cost Per View)

Related Glossary Terms:


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Health Targeting Categories

Discover a wide range of Health Targeting Categories based on Contextual Targeting for your next Advertising Campaign or Programmatic Deals. Explore our offerings in Medical Conditions, Healthy Lifestyle, Chronic Diseases, Infections, Sports, and General Health to reach your desired audience at scale effectively.

Cancer Targeting

Cancer Targeting

Chronic Disease Targeting

Chronic Disease Targeting

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General Health Targeting

HCP Targeting

HCP Targeting

Healthy Lifestyle Targeting

Healthy Lifestyle Targeting

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Infection Targeting

Medical Conditions Targeting

Medical Conditions Targeting

Sports Targeting

Sports Targeting

Sports Targeting

Beverage Targeting

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