Reach Audiences who Care about their Women’s Health
Our Women’s Health Audience Segment covers everything about the health of women. Women often spend so much time helping others that they don’t take time for themselves. Health based content areas covered in this segment include fitness, nutrition, birth control, pregnancy, menopause, weight loss, mental health, diabetes, cholesterol and more.
Healthy Ads has a number of Targeting Options Available for targeting Women’s Health;
Women’s Health Contextual Targeting (Realtime)
Our real-time contextual targeting segment reaches women looking at “Women’s Health” related content in Realtime (i.e. your ads would be displayed next to related content ie menopause).
Diet Segment (Cookie Based)
A cookie-based segment, which is a collection of users that have viewed Women’s Health content in the last 90 days. This method creates a large audience and provides scale for your campaign.
Uncoupled Data Segments
Our Women’s Health Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP)
Private Marketplace (PMPs) or Deal ID
No matter the targeting option used, our Women’s Health First Party Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.
First Party Data Integrations
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.
