What is Eyeota ?
Eyeota is a global leader in audience data and provides brands, media traders, DSPs (Demand Side Platforms) with the audience data they need to reach the right online audiences and at scale. They also have deep integrations with all DMPs (Data Management Platforms) across the globe. Eyeota Data can be used to power at scale, all media types including Display, Mobile, Video and Native campaigns.
Apart from transactional data used by traders, Eyeota also works with digital publishers to help them better understand their audience in a new way by providing insights to their online audience.
Eyeota was founded in 2010 by Kevin Tan, Kristina Prokop and Trent Lloyd. Headquartered in Singapore they have offices in New York, London, Berlin, Tokyo, Sydney and Melbourne.
How does Healthy Ads work with Eyeota ?
Healthy Ads / Gourmet Ads was one of Eyeota’s first publishing partners in 2010 and our relationship over time has grown from strength to strength. Today, Eyeota is our closest data partner providing pipes for all data partnerships and managing our entire data taxonomy across the globe. Because of our close working relationship with the entire Eyeota team we are able to enable custom data sets to fit your campaign requirements.
To learn more about our Data Taxonomy with Eyeota please Contact Us.
First Party Data Integrations
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.
