Women’s Health Advertising
Medical marketers often struggle with targeting potential patients on a very niche level. Everyone is in need of healthcare in some form, but doctors and private practices can benefit from targeting a more specific group. When it comes to gynecologists or doctors that specialize in female-centric health needs, targeting women is very important.
Advertisers can reach women online through contextual targeting. Contextual targeting is essentially the practice of running an ad campaign on targeted pieces of content that are relevant to the product or service being advertised. When it comes to women’s health, advertisers can contextually target content related to illnesses that women tend to experience specifically.
Let’s take a look at some different relevant content subjects to place your ads on for women’s health and wellness.
Key Contextual Content Areas to Target
Pregnancy
This is one of the biggest subjects that women will research before visiting a doctor if they are experiencing pregnancy-like symptoms, such as morning sickness, loss of period, cramping, etc. There is a wealth of information out there about numerous different aspects of pregnancy, from how pregnancy tests work to what it feels like to be pregnant to the process of giving birth.
Content that involves pregnancy can include lists of unexpected symptoms of a pregnancy, interviews with mothers about what giving birth is like, and guides to different prenatal vitamins and supplements and what they do.
Sexual health
Tons of women deal with sexual issues at some point in their lives. It’s so incredibly important that women have access to genital health, STI, and sexual wellness information that is accurate. Some women may be afraid to ask their doctors about this kind of information, so many will turn to the internet to learn more.
Content that involves sexual health can be guides to identifying specific STI symptoms, the signs and symptoms of a genital infection and how to treat it, and the signs and forms of female sexual dysfunction.
Birth control
There are so many different forms of birth control, from pills to IUDs to Depo shots. When young women first enter sexual maturity, they might be confused or put off by the complicated different types of birth control available to them.
Content that involves birth control can include in-depth reader-friendly guides to popular types of birth control, the symptoms many women experience once starting a hormonal birth control supplement, and political articles about birth control laws in different (relevant) places.
Menopause
Menopause happens to a vast majority of women, particularly women over the age of 45. This condition occurs when the ovaries begin to stop producing hormones and the ability to have periods and children are over. There are so many different symptoms of menopause that a woman might experience, so it certainly makes sense why so many turn to the internet to identify their symptoms before turning to their own doctor or gynecologist.
Content that involves menopause can be guides to the rarer symptoms and signs of menopause, articles about how to deal with hot flashes and other uncomfortable symptoms, and when a patient should see their doctor if symptoms are particularly intense.
Gynecological health
Periods and discharge are a normal part of the menstrual cycle, but some women may experience unusual or concerning symptoms that can cause some alarm, such as excess bleeding or urinating. There are many issues that target the female reproductive system, such as STDs or reproductive tract cancers. Many infections can be treated quickly and easily, but it’s necessary for women to visit their gynecologists to do so.
Content that involves gynecological health can include instructions for using menstrual cups, the symptoms and signs of ovulation, or in-depth guides on different types of STDs.
“Female” cancers
Of course, the biggest of these is breast cancer, which affects 12% of all women in the United States. Other forms of cancer that are relevant to women’s health include cervical cancer, ovarian cancer, and adenocarcinoma.
Breast cancer originates (usually) in the lining of the milk ducts and can spread to other organs. It’s the most aggressive type of cancer that affects women and often takes the form of lumps in the breast. A majority of these lumps aren’t a threat, but it’s important to get checked by a physician regularly when these lumps appear.
Content that involves cancer can be symptom lists of breast cancer, how to perform a self-breast exam, and details about how a pap smear detects cervical cancer.
