Native Advertising Examples
Native Advertising is growing in popularity with both Advertisers and Publishers. Unlike standard display advertising units, which often include intrusive banner ads with lower engagement and click-through rates, native advertising offers a more seamless and engaging experience. There are of course general guidelines, but every publisher typically implements different executions of native advertising formats.
As you’ll see below with the Native Advertising Examples we’ve collected, Native Advertising has a non-disruptive approach, and we’ve seen these creative formats producing great results for clients compared to traditional ad formats such as IAB Ad Units.
After consultation with both Advertisers and Publishers, Healthy Ads developed a large Native InFeed Advertising unit. Our Native Advertising unit appears within the content of the website, typically in the 3rd or 4th paragraph.
What we’d like to show in these Native Advertising Examples is that sensitive health based topics can be avoided by using lifestyle imagery or illustrations to get the message across to target audiences.
One thing we noticed when collating these Native Advertising Examples, is that most advertisers run multiple versions of the same Native Advertisement in their campaign. Advertisers tend to make tweaks such as changing the main image, Header, Description or landing page. Most provide 2 or 3 native ads per campaign.
Introduction to Native Advertising
Native advertising is a form of online advertising that has gained significant popularity in recent years. Unlike traditional display ads, native ads are designed to blend seamlessly with the surrounding content, making them less intrusive and more engaging for users. These ads are typically found on social media platforms, news websites, and other online content, often appearing indistinguishable from the articles or posts that surround them. This subtle integration allows brands to promote their products or services in a way that feels natural and relevant to the audience.
What is Native Advertising?
Native advertising is a form of paid advertising that is designed to match the form and function of the platform it appears on. Unlike traditional display ads, which can be disruptive and easily ignored, native ads are intended to be less intrusive and more engaging. They seamlessly integrate with the surrounding content, providing a more cohesive user experience. Native ads can take many forms, including sponsored articles, in-feed ads, and native video ads. These formats allow brands to promote their products or services in a more subtle and effective way, often leading to higher engagement and better results compared to traditional display ads.
Benefits of Native Advertising
Native advertising offers a multitude of benefits for both brands and publishers. One of the primary advantages is that native ads are less intrusive than traditional display ads, making them more likely to engage users and drive conversions. By blending in with the surrounding content, native ads can capture the audience’s attention without disrupting their browsing experience. Additionally, native advertising is highly effective at building brand awareness and trust, as it provides valuable and relevant content to the target audience. Moreover, native ads can be more cost-effective than traditional display ads, offering a higher return on investment. This form of advertising also allows brands to reach a wider audience, as native ads can be distributed across various platforms and channels.
Types of Native Ads
There are several types of native ads, each designed to blend seamlessly with the platform they appear on:
- Sponsored Articles: These are articles written by a brand and published on a news website or other online platform. They provide valuable content while subtly promoting the brand’s products or services.
- In-feed Ads: These ads are displayed within the feed of a social media platform or news website, appearing as part of the regular content. They are designed to match the look and feel of the surrounding posts.
- Native Video Ads: These are video ads that are designed to match the form and function of the platform they appear on. They provide engaging visual content that aligns with the user’s viewing experience.
- In-feed Video Ads: These video ads are displayed within the feed of a social media platform or news website, blending in with the other video content.
- Sponsored Content: This is content created by a brand and published on a news website or other online platform. It provides valuable information while subtly promoting the brand.
Recent Native Advertising Examples that we’d like to share:
These examples illustrate the versatility and effectiveness of native advertising in various formats and platforms, highlighting how brands can creatively engage their target audience.
“Take Cholesterol to Heart” from Kowa Pharmaceuticals / USA
Elevit Pregnancy Supplement from Bayer / Australia
SmileDirectClub / USA
“Flu Shots” from Paladina Health / USA
Bowflex Max Trainer / UK
Medstar Health Spine Center / USA
“Vision Plans” from Pearle Vision / Luxottica Group / USA
Lifesum App / USA
“Healthy Low Carb Recipes” from Merck Engage / Merck & Co / USA
Holiday Holiday Recipes from Vitamix / USA
If you’d like to run a Native Advertising Campaign with Healthy Ads either via our Managed Services Team or Programmatically via your own DSP, then Contact Us and let’s start a conversation.
