Native Advertising is growing in popularity with both Advertisers and Publishers. Unlike standard display advertising units there is largely not main specification. There are of course general guidelines, but every publisher typically implements different executions of native advertising formats.
As you’ll see below with the Native Advertising Examples we’ve collected, Native Advertising has a non-disruptive approach, and we’ve seen these creative formats producing great results for clients compared to traditional ad formats such as IAB Ad Units.
After consultation with both Advertisers and Publishers, Healthy Ads developed a large Native InFeed Advertising unit. Our Native Advertising unit appears within the content of the website, typically in the 3rd or 4th paragraph.
What we’d like to show in these Native Advertising Examples is that sensitive health based topics can be avoided by using lifestyle imagery or illustrations to get the message across to target audiences.
One thing we noticed when collating these Native Advertising Examples, is that most advertisers run multiple versions of the same Native Advertisement in thier campaign. Advertisers tend to make tweaks such as changing the main image, Header, Description or landing page. Most provide 2 or 3 native ads per campaign.
Recent Native Advertising Examples that we’d like to share;
“Take Cholesterol to Heart” from Kowa Pharmaceuticals / USA
Elevit Pregnancy Supplement from Bayer / Australia
SmileDirectClub / USA
“Flu Shots” from Paladina Health / USA
Bowflex Max Trainer / UK
Medstar Health Spine Center / USA
“Vision Plans” from Pearle Vision / Luxottica Group / USA
Lifesum App / USA
“Healthy Low Carb Recipes” from Merck Engage / Merck & Co / USA
Holiday Holiday Recipes from Vitamix / USA
If you’d like to run a Native Advertising Campaign with Healthy Ads either via our Managed Services Team or Programmatically via your own DSP, then Contact Us and let’s start a conversation.
