Coronavirus Advertising across Health Ads
We’ve seen a large increase in the number of Coronavirus Advertising / Public Health Advertising over the last 7 days across Healthy Ads’ publisher inventory.
For the large part they seem to be run by World Health Organization as well as Federal Governments, State Governments or the Health Services / Health Departments of regional areas. They are mostly being run programmatically from major DSPs. We had setup Coronavirus Targeting about 10 days ago and we know a few that are using it.
From some analysis we’ve seen that it’s a 50/50 split between Desktop and Mobile and mobile inventory. The most popular size is 300×250 which runs across both Desktop, Tablet and Mobile devices.
Three governments that have been consistent over the last week has been the Australian Federal Government, New Zealand Government and the NHS (National Health Service) from the UK Government. They have flooded our reports with a variety of advertising creatives.
The underlying messaging for most of them is “Stay At Home” or simply “Wash your Hands”. We’ve seen landing pages of Coronavirus Advertising go to either Coronavirus Resource Hubs and or for Public Health Departments or Actual Hospitals, procedures for ways for getting tested for Coronavirus.
Recent Coronavirus Advertising
Tips to Running Coronavirus Advertising
- Stick to standard IAB sizes ie 300×250, 300×600, 728×90, 160×600, 320×50
- Video Advertising is either 15 second or 30 second ad creatives
- Keep Animation to a minimum – use animated GIFs opposed to HTML5 as its quicker to get live
- Have a clear “Call to Action”
- Ensure your Brand is clear and easy to recognize
- Ensure Geo Targeting is in place
- Ensure Daily Frequency Capping is in place
- Setup Deals / PMPs with Key Publishers / Supply Channels
- Use a variety of Targeting options
Healthy Ads & Coronavirus Advertising
Healthy Ads’ wants to help Governments and Health Departments inform the public about Coronavirus issues. Whatever we can do to help, so please Contact Us if you are running a Coronavirus Advertising / Public Health Message. We have the ability to run a range of targeting and avenues to large audiences at scale.
