What is Telehealth?
Telehealth is the use of electronic data and telecommunications technology. This is usually done to help support long-distance or remote health care, patient education for health-related things, and public health administration. Technology typically used for telehealth practices will include things like videoconferences, the internet, imaging, streaming media, and wireless communications.
Telehealth should not be confused with telemedicine. Telemedicine is not nearly as broad in scope when it comes to remote healthcare services. Telemedicine refers to remote clinical health services. Telehealth, on the other hand, can refer to remote clinical health services, non-clinical health services, and more.
Driving leads for your Telehealth Services
There are a variety of ways to drive leads to your telehealth platform or services.
To start, you need to develop good marketing materials. When creating a good strategy for marketing, you need to remember that you have different segments that want different things. Look at what your audience needs and is searching for in order to develop advertising materials that will connect with them. From banner ads to SEO ads to video ads to native ads, there are a ton of different ways Healthy Ads can help you connect with potential patients and pull in leads.
Lastly, you need to know your audience. Before a provider can market telehealth services, it’s important to understand the people the provider wants to reach. One cannot just cast a broad net in terms of marketing– you’ll need to specifically target specific people.
Targeting Prospective Patients for telehealth services
Our suggestion would be to target people who are searching for all types of medical issues. Think of where these kinds of people are searching for help when it comes to telehealth services.
Let’s look at some examples. An older person who wants to learn more about the risks associated with smoking in old age. To find the right answers, this person may perform a search via a search engine and click on some reputable medical blogs to learn more. These blogs would be an excellent place to purchase ads space on, because they’re relevant to your business, the blog itself, and the person viewing the blog.
In another scenario, you can reach prospective patients by targeting your content. Once you know who your possible future patients are, you can create customized messages and advertising efforts to meet your audience where they are. Beyond banner and display ads, you should also consider creating your own blog as a way to pull in possible patients who need informative solutions to a medical problem. You could also consider using native ads, or ads that are written into a blog’s content, to reach your target audience.
When it comes down to it, excellent content and knowing your specific audience to target are the main ways to advertise telehealth services properly.
