Advertising Health Apps
Health apps have become more and more popular in recent years. This is likely due to the fact that consumers want to digitize and take control of their personal health and wellness.
If you’ve been tasked with advertising a health app in order to pull in more users, you probably already know that the task at hand can be hefty. When it comes down to it, you’ll only really be able to gain traction in terms of downloads if Google Play or the Apple App Store promotes your app. So how can this happen? What steps should an advertiser take to ensure their app gets picked up by app stores?
In this quick guide, we’ll look at how you can advertise health apps the right way to get that extremely valuable promotion.
How to Advertise Health Apps the Right Way
Advertising health apps properly comes down to identifying your audience and targeted a number of differen points.
Identify the Target Audience
Not all health apps are designed with the general public in mind. For example, let’s say you’ve developed a fitness app that tracks your steps on a daily basis. Someone who is health and fitness-focused would find use in this app. However, those who are not very interested in exercise or weight loss wouldn’t have much interest.
Consider location as well. What kind of people in the area you’re targeting want to use your specific app? What problem does your app solve?
Consider offering free demos for further analytics to help identify your trust target audience.
Target by Operating System or Device
For the most part, there are Apple users and there are Android users. Just as well, some people spend a lot of time on their tablets, while others spend a lot of time on their smartphone devices.
Which platform and device format is your app optimized for? If there is one store or one device that your app is designed for, target those two points in your advertising. This can be done by purchasing banner ads in a specific store or advertising via store-specific blogs that review apps.
Target on WIFI or 4G / 5G
Do you want to reach your users while they are on cellular? Perhaps you want to reach them at their home, or at work, on WiFi? Consider the heft of your application and whether or not users will be more likely to physically run your app when they have a WiFi connection or have normal cell service.
Target by Contextual Target
Contextual targeting is one of the best ways to advertising a digital product, especially apps.
For example, let’s say you have a diabetes app that helps newly diagnosed diabetics learn more about their blood glucose. It would be beneficial to utilize contextual targeting on diabetic content, websites, and blogs.
Essentially, all you need to do to advertise your health application properly is to identify who your audience is and target the right areas.
