Reach Healthy Audiences

Healthy Ads is a Health Advertising platform for Fitness, Medical, Wellness, Pharmaceutical & Health brands to reach highly engaged and healthy conscious consumers online.

We directly manage hundreds of quality health based publishers, providing  Advertisers and their Advertising Agencies both Managed Services & Programmatic Advertising solutions for every campaign.

Our Audience

Reach an audience from millennials to baby boomers which not only have an active lifestyle, but take a wellness focused approach to the way they live their lives. Below are some of the attributes of our unique audience

Our Reach

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Healthy Ads works with every type of Health, Wellness, Fitness, Pharmaceutical and Medical brand to reach highly engaged consumers, online at scale. We also work with many non-endemic advertisers to reach our healthy focused audience. Every branding campaign is different, with different target audiences and different goals.

So, no matter if you’re working on a Programmatic basis or prefer to book a Guaranteed order via IO we’ll ensure your campaign is laser focused on your target audience.

Hello Fresh
Adidas
Fitbit
Luxottica
Pfizer
Daily Burn
GlaxoSmithKline
SpecSavers
YMCA
Roche
Weight Watchers
Johnson & Johnson
Nike
Reebok
Zumba

Healthy Ads offers a wide range of First Party Data Segments ideal for your Health, Fitness, Pharmaceutical or Medical campaigns. Data Segments can be used to power Private Marketplace (PMPs) / Deal IDs across Healthy Ads inventory or used Uncoupled in your DSP.

Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Xandr
Appnexus
Adform
MightyHive
Beeswax DSP
Doubleclick Bid Manager
DataXu
BidSwitch DSP by IPONWEB
Basis by Centro
Adobe Marketing Cloud
The Trade Desk
Amobee
BrightRoll DSP by Yahoo
Media.net
Delta Projects
Amazon Advertising Platform
Sizmek
Criteo
AdRoll Retargeting
Bidtheatre

Healthy Ads allows Pharmaceutical Advertisers to run Direct to Consumer Pharmaceutical Advertising (DTCPA or DTC advertising) our network of publishers.  Direct to Consumer Pharmaceutical Advertising is generally directed toward the end user, i.e. patients, rather than healthcare professionals and refers to the marketing of pharmaceutical brands, products and devices.

Healthy Ads has a Programmatic First Approach in all things we do.
Below are few of the Programmatic Solutions we offer.

Smart Deals

Smart Deals are a type of Programmatic Deal that is built and optimized in real-time using Data Science & Machine Learning within our Ad Server, using client KPIs.

 Private Marketplace Deals

Private Marketplace Deals are Programmatic Auctions that give the buyer priority in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing.

Managed Services

Our Programmatic Managed Services team have both the Strategic and Tactical experience, as well as the global footprint of ad operations to ensure success.

Viewability

For Advertisers that prioritize Viewability, our two Viewability solutions are both run by Private Marketplace Deals with MRC or GroupM Viewability Standards.

Display Advertising

With unlimited Display formats available, reach Healthy Consumers with across Laptop & Desktops. Take advantage of data targeting and high impact placements.

Mobile Advertising

Reach Consumers on Mobile devices wherever they are. With Creative Mobile executions like Interstitials, Interscrollers, Mobile Outstream and Adhesions, we have a mobile solutions to reach your target audience.

Video Advertising

Video should be part of every brand’s digital advertising plan. With video formats like Outstream or PreRoll, you’ll make an impression every time with the right audience.

Native Advertising

Target consumers within the content they reading by leveraging a Native Advertising Strategy. Native Creative units seamlessly integrated into the natural look and feel of the webpages in which it is placed.

Audio Advertising

Target Healthy consumers via Audio Advertising within the content they are consuming such as Podcasts, Radio Stations and Music Streaming Services with 15, 30 and 60 second audio files.

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.